Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Type
Book
Authors
Kim, W. Chan.
Mauborgne, Renée.
 
ISBN 13
9781625274496 
Category
Informatique  [ Browse Items ]
Publication Year
2015 
Publisher
Harvard Business Review Press 
Pages
287 
Tags
Market segmentation, New products 
Biblio Notes
Notes:
Includes bibliographical references and index.  
Number of Copies
1 
Accession No Call No Availability
1421 IT 8037 B3   Yes

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